Need Corporate Capital Fast? Your First Call Should Be To A Turnaround Consultant

By James Scott

Most companies who are on the venture capital trail are not set up properly to attract investors. When an investor looks at your business plan and private placement memorandum they are looking for certain things. Of course funding sources look for the obvious, a solid business model, positive cash flow, industry genre with solid future growth, recession proof business (if there even is such a thing) and minimal debt.

Countless companies are turned down for funding because they lack the basics such as: an advisory board, board of directors, solid executive staff with a well groomed pedigree, reasonable share price, business plan and PPM that spell out the risks for the investor and an original marketing strategy that covers all the angles. These are just a few of the most common mistakes that companies make out of naivety and by not taking the time to hire an expert to properly structure them to make the entity appeal to investors.

Seasoned expansion and turn-around consultants can step into a company and immediately zone in on the issues that will hinder a client's investment magnetism. Often times it only takes 2 to 3 weeks to completely reorganize a company to make it stand out like a beacon in the turbulent finance industry. If you are seriously considering the idea of raising capital with a private placement memorandum, traditional institutional loans, venture capital or a public offering don't be penny wise and dollar foolish.

Spend some money and hire a consultant who is completely submerged in the finance industry to take control of the elements of your corporation that are seen as 'black eyes' to investors so that you can achieve the capital you're seeking.

The reality is, raising capital for your company is easy and straight forward if you've taken the time to examine your business objectively and sought out the expert analysis of an industry expert consultant who will run your company through a formula and make the necessary changes to increase your ability to raise capital. - 30829

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The Winning Move: Branding Your Company

By Art Basmajian

You've built it, and it's yours through and thru, so let your possible clients know that you're going to stand by your company and your product by branding your company. All things taken under consideration, it'll ultimately happen, anyhow. You'll end up being known by what your company does, so you might as well get a handle on things and do it the proper way.

Give the Right Image

Instead of waiting for a reaction from your market, branding your company allows you to dictate ( to a certain degree ) how you'll be understood. You will , naturally, have to buttress that perception and follow thru with consistent action. Show yourself as you really are with as little trappings as possible. Suffice to claim, accentuate but do not exaggerate, and folks will appreciate your honesty.

Make an Impression Straight Away

If you're thinking of building your business online, then you are in for a certain unique challenge. The internet is convenient thanks to the speed that people can flick thru it. The challenge in branding your company online is that the speed in which the web can deliver info in addition has made many surfers impatient. Add that to the proven fact that it is a very accessible media. You are in for a lot of competition for that fleeting moment of attention that a possible customer will give you.

This is why if you are building an internet store, you have to stand proud among the rest and in glaring grace. You have got to be in a position to get your message across as fast as they land on your default page, even if you have to talk to them like you would speak to a three-year-old.

Originality will be your tool to make this happen. Remember that there's just one YOU with your abilities, experience, and flare, so apply all of these when branding your company. Choose a design, right down to the very fonts that folks who know you well will really say 'that is so YOU.'

Handy, Not Just Beautiful

Ever see those dummy food displays in front of restaurants? Do not allow that to be the guiding rule in branding your company. Of course , beauty is only skin deep. Yes, it's important to make your website attractive, but it is also just as significant ( or maybe more crucial ) to make it functional and have all the mandatory programs and applications to make it easy on your client or customer to get from you. Make caring for your customer part of your product brand, no matter how small the purchase is.

That Distinct Mark

If you are thinking of making an emblem for your company, go for it. It might truly help in branding your company if you have got a symbol to go with everything else. Just ensure that your trademark will be seen in all the media that you're going to be using, virtual or real world. That's why almost all of the famous trademarks that you see are straightforward because these need to 'translate' well on published material, also. You can dress it up online with all of the available graphics application, but keep the design basic for when this isn't feasible.

Show That You're Real

While you are building your empire in the virtual world, your customer will appreciate being treated just like a real person. It is this connection with your market and your public that will make the branding work. The requirements of your customer do not end with the product that they can be buying from you. Make it part of branding your company to be considerate, and above all, keep that human touch. - 30829

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Take Your Company Public: Anatomy of an S-1

By James Scott

Your company is growing. Now you are ready to start raising serious capital and you here the public fund raising markets. Here are the basics of your S-1 filing. Know the lingo before you hire a consultant. Because companies must adhere strictly to SEC regulations, initial prospectuses are similar in their organization. Each S-1 generally consists of the following sections:

Front Section -- An S-1 contains a small amount of information not available in a prospectus. In this first section, you can quickly find the issuing company's phone number and get a vague sense of the future offering price.

Cover/Inside Cover -- The prospectus cover outlines the general terms of the offering, including names of the underwriters, number of shares offered, and pricing information. The actual share price is absent from a prospectus until the day of the offering.

Prospectus Summary -- Here you will find a brief synopsis of the company's business and history, a modest discussion of the change in capitalization to occur as a result of the offering, and a useful summary of financial information covering the last five years, if available. If you are screening prospectuses for investment ideas, start here.

Risk Factors -- After you have read a few prospectuses, you will become familiar with the "usual suspects" in this section, including "Possible Volatility of Stock," "Limited History of operations," "Dilution," and "Dependence on Key Personnel." Nevertheless, this section is a worthwhile read to be sure that you understand the challenges facing the company's management. The discussion of competition can be sobering, but it can also provide a means to compare the value of the issuer against the financial performance and market valuation of its competitors.

Taking your company public should be an exciting and revitalizing time. Don't take unnecessary risks, hire a consulting firm who can streamline this process and deliver the results you'll need for success! - 30829

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Raise Capital Fast: Structures That Can Make It Happen Fast!

By James Scott

Regulation D, Under Sections 4(2) and 3(b) of the Securities Act of 1933, the SEC adopted Regulation D to coordinate the various limited offering exemptions and to streamline the existing requirements applicable to private offers and sales of securities. The Regulation establishes three exemptions from registration in Rules 504, 505, and 506.

Rule 504, which provides an exemption for non-reporting companies unless they are "blank check" issuers or certain "shells", stipulates that: The sale of up to $1,000,000 of securities in a 12-month period is permitted provided that there is no general solicitation, the securities sold are restricted securities and cannot be resold except pursuant to a registration statement or exemption, and a notice must be filed with the SEC within 15 days after the first sale. Rule 504 does not provide an exemption under any state laws. In certain limited circumstances where an offering is conducted under state accredited investor exemptions, securities offered under Rule 504 may be freely transferrable. Unlike Rules 505 and 506, Rule 504 does not mandate that specified disclosure be provided to purchasers. Nonetheless, the business person should take care that sufficient information is provided to meet the full disclosure obligations which exist under the antifraud provisions of the securities laws.

Rule 505 was adopted by the SEC to provide small businesses more flexibility in raising capital than under Rule 504 - but without the uncertainty of determining the quality of the purchasers that generally is involved in using Rule 506. Rule 505 provides issuers a limited offering exemption for sales of securities totaling up to $5 million in any 12-month period.

Rule 505 contains certain restrictions regarding "accredited investors" and non-accredited persons. The-term "accredited investor" includes:

Banks, insurance companies, registered investment companies, business development companies, or small business investment companies; Certain employee benefit plans for which investment decisions are made by a bank, insurance company, or registered investment adviser; Any employee benefit plan (Within the meaning of Title I of the Employee Retirement Income Security Act) with total assets in excess of $5 million; Charitable organizations, corporations or partnerships with assets in excess of $5 million; Directors, executive officers, and general partners of the issuer; Any entity in which all the equity owners are accredited investors; Natural persons with a net worth of at least $1 million; Any natural person with an income in excess of $200,000 in each of the two most recent years or joint income with a spouse in excess of $300,000 for those years and a reasonable expectation of the same income level in the current year; and Trusts with assets of at least $5 million, not formed to acquire the securities offered, and whose purchases are directed by a sophisticated person.

If the issuer sells any securities to non-accredited investors, it must furnish to all investors the same type of information as required by Regulation A. It must also furnish audited financial statements.

If an issuer other than a limited partnership cannot obtain audited financial statements without unreasonable effort or expense, only the issuer's balance sheet (to be dated within 120 days of the start of the offering) must be audited.

Limited partnerships unable to obtain required financial statements without unreasonable effort or expense may furnish financial statements prepared on the basis of federal income tax requirements and examined and reported on by an independent public or certified accountant in accordance with generally accepted auditing standards; and The issuer must also be available to answer questions by prospective purchasers about the issuer or the offering.

Further restrictions under Rule 505 include:

The total offering price of each issue of securities may not exceed $5 million. The offering may not be made by means of general solicitation or general advertising. The issuer may sell the securities to an unlimited number of "accredited investors" and to 35 non-accredited persons. There are no requirements of "sophistication" or "wealth" for persons to whom the securities are sold. A company must take any necessary steps to ensure that the purchasers are acquiring securities for investment only, not for resale. The securities are thus "restricted" and investors must be informed that they may not be able to sell except pursuant to a registration statement or exemption from registration. The issuer is not required to file any offering materials with the Commission. Fifteen days after the first sale in the offering, the issuer must file a notice of sales on Form D. The notice also contains an undertaking under this Rule for the issuer to furnish the Commission, upon its staff s request, any information given to non-accredited purchasers in connection with the offering. Rule 505 does not provide an exemption from state securities laws.

SEC Rule 506 offers and sales of securities by an issuer that satisfy the conditions stated below are deemed transactions not involving any public offering within the meaning of Section 4(2) of the Securities Act. For an offering to be considered exempt from the registration requirements, Rule 506 stipulates: There is no ceiling on the amount of money which may be raised. No general solicitation or general advertising is permitted. The issuer may sell its securities to an unlimited number of accredited investors and 35 non accredited purchasers. Unlike Rule 505, all non-accredited purchasers (either alone or with a purchaser representative) must be sophisticated - that is, have sufficient knowledge and experience in financial and business matters to render them capable of evaluating the merits and risks of the prospective investment. The term "accredited investor" is defined under Rule 505.

If the issuer sells any securities to non-accredited investors, it must furnish to all investors the same type of information as required by Regulation A. It must also furnish the same financial information as would be required by registration on Form S-1.

If the issuer cannot obtain audited financial statements without unreasonable effort or expense, then financial statements may be provided in accordance with the special treatment described under Rule 505.

The securities sold are "restricted" under the same stipulations in Rule 505.

A company is required to file a notice of the offering on Form D at SEC headquarters within 15 days after the first sale in the offering. All states except New York provide an exemption from state securities laws for offerings under Rule 506 but the company must file a copy of the Form D and pay a filing fee in each state. New York has a distinctive law which makes a Rule 506 offering within that state impractical.

Accredited Investor Exemption

The Small Business Investment Incentive Act of 1980 created a new statutory exemption from registration under the Securities Act for transactions involving offers and sales of securities by any issuer solely to one or more "accredited investors." Under Section 4(6):

The total offering price of each issue of securities under the exemption may not exceed the limit on small offerings set by Section 3(b) the Securities Act, which currently is $5 million per issue. The offering may not be made by means of any form of advertising or public solicitation.

The term "accredited investor" is defined to include the same individuals and entities as included for purposes of Rules 505 and 506. The issuer is required to file a notice of sales on Form D with the Commission 15 days after the initial sale is made in reliance on the exemption. - 30829

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Google And Apple Fighting For Mobile Searching Supremecy

By Julie Johnson

One might think that web super giant Google actually created the web, after all their dominance over the past several years, is truly astounding. In their current attempt for World Wide Web dominance, Google is attempting to make sure that every search made from your smart phone is a Google search as well.

Currently Google is going head to head with Apple for the internet searches done through phone web access, and Google recently purchased AdMob and Teracent in an attempt break into the mobile search arena. Spending almost $750 Million on AdMob alone they are attempting to increase this form of advertising for their company.

Apple is also looking to improve their position in the mobile search market. With the recent acquisition of Quattro, Apple is saying to Google that they are willing to go head to head with them to compete for the growing mobile search market. Apple has a lot of ground to make up though because of the familiarity most users have with Google.

Every other search engine company has one primary goal right now, and that is how to take a piece of Google's overwhelming market share. These competitors are being forced to come up with new ideas to compete with Google, including, in some cases, working together to take on Google. The latest discussions of a collaboration between Google's competitors center around Microsoft and Apple, competitors themselves, working together to increase their position in the mobile search engine market. Apple is considering incorporating Microsoft's Bing search engine into the iPhone, which would be a significant blow to Google's drive to be the number one mobile search engine provider.

And with all the hype about who will get to be the search engine for the smart phone applications, the bottom line is that although Google may want to be there, with their current strong hold on the web and with the major social media sites, even if they lose in the smart phone market they will still remain a strong and active force on the web for years to come. The little steps being taken by Microsoft and Apple, may be taking a few dollars out of their pockets, but will remain relatively insignificant to the overall market. - 30829

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Search Engine Marketing Basics: The Do's And Don'ts

By Tyson Bradshaw

There are a lot of people who can grasp the basic idea of seo (SEO), but still have no idea on how to go about the entire course of action. However, not knowing the basic do's and don'ts in Search engine optimization will create some issues for you and your website later on, so you must learn them as soon as possible.

The general concept of search engine optimization is that you can improve the page ranking of your website on search engines by using certain tactics and methods to help your site get indexed and ranked. By following this simple guide on what to do and what not to do, you should be able to get the desired results that you want to achieve in SEO.

Domain name magnitude

A good domain name, such as a dot com, can actually play a major role in your site's page ranking, so make sure that you invest in a good domain name. People tend to trust domain names such as a dot com more over other types of domain names, and thus, they tend to look for sites that have this type of domain name. This can already give you an edge over your competition, so make sure that you do secure a good domain name.

Keyword is critical

One of the more important things that you should remember when dealing with Web optimization is that you must learn what keywords or tags to use for association to your website. Knowing which keyword to associate to your site will help drive the right traffic to your site, as well as make it easier for your site to get discovered by people online.

Once you figured out what keywords you want to use, try to place them in vital locations, such as in the information or body of the title tag, since these are the places wherein search engines will give the greatest weight in the entire optimization process. Also try to use the keywords that you have chosen in your URL's, as well as in your HTML title tags, for these will also provide you with a boost in your page ranking.

Try to steer clear of using keywords that are too general, for chances are, a lot of sites would be using the same keyword, and this will definitely make it even more difficult for you to get high up in the rankings when you target general keywords, such as "lawyer", or "music".

Also make sure that you don't overuse your chosen keyword, like using the same keyword three or four times within one sentence, for search engines are now watching this, and doing this can take your blog out of the page rankings.

Relevant material is a must

The information of your blog should be given a lot of importance, so do take the time to give your blog with relevant material in order to give your site the competitive edge to beat other sites that are also associated with your choice of keyword. Always bear in mind that there are other sites out there offering the same web content, so whoever offers the more related and exceptional articles will win over the website visitor.

You will also need to take note of keywords that you use on your content's titles and body. Since search engines tend to look into these aspects of your site, you need to focus the use of your keywords to certain parts of your articles in order for you to be able to optimize your website so it would be recognizable from other sites offering the same material.

Build links

Make sure that your site is not a "dead end" by building links with other sites that have appropriate material to yours. By doing this, you can actually keep the traffic going from your site, to another's, and then back to your site. You might think that building links with other sites will redirect traffic away from your site, but It actually does the exact opposite.

Instead, it creates a many ways for traffic to get redirected to your site through the use of other people's sites, thereby also helping in your site's page ranking later on, as well as help in getting traffic to go to your site without them having to access your site directly. - 30829

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Write Articles for Your Online Success

By John Taylor

Have you been looking for an affordable way to drive traffic to your website? Then you should probably look into writing articles as a means of getting traffic. Today's world is highly competitive in almost every category, so the importance of getting traffic (the right kind at that) cannot be overemphasized.

Getting the right type of traffic to your online business can sometimes be the only way to survive.

Getting a high search engine ranking can be very difficult. Fortunately, there is plethora of website promotion strategies you can use to drive traffic to your website.

There are plenty of different ways to advertize your site, you got paid advertisement (pay-per-click) and even affiliate marketing that you can use on your site. But most of these require some sort of payment. However, there are still quite a few ways to get targeted traffic to your site without ever having to pay a cent.

Writing articles is one of the most effective ways to drive traffic to your website, and to make it even better, not only does it work but it is also free. So you might be asking yourself, how can writing a few articles help me get more traffic to my website? Right?

Here are the top seven ways in which it can help explode your business.

1. Ability to reach out to larger amounts of people

When you take the time out of your life to write an article, it is a shame if you don't share it with someone. One way that you can share you article is by posting it up on your site for your visitors to read, or publishing it on a popular site like e-zines.

When submitting your website/blog or information page to an article directory, not only do you give more exposure to yourself, but you also provide free advertisement to your website. All that you have to do to take it to the next level is either provide a link back to your site, or provide more information about yourself in the resource box.

Publish your article to the popular article directories out there like all the e-zines. Take advantage of the opportunity that they give you. If other sites find the information in your article useful, then they will most likely link back to you and you will not only gain more traffic, but more links as well.

Remember that most people are looking for information online and by filling this need with your quality article; you may reap the benefit of more exposure and higher web traffic.

2. Free Way of Advertizing Your Website

Submitting your articles to other websites presents an opportunity to advertise your website without paying exorbitant fees. Although you should avoid marketing language in your articles and make it informative and useful to your readers, you can always include your site's link in the resource box.

If your article is useful enough to the readers, you will make good impressions for your website, and that could end in more traffic and ultimately, more sales.

When you have great content in an article this is better and more effective than a couple of lines of ad space. You will have a very important opportunity to presale your product or service to your foreseen customer.

3. Gain High Search Engine Ranking

Make a brand new page on your site and place your article there. Make sure that your article is fully optimized. Take care that you use the best keywords that go with your niche so that your website can achieve high search engine rankings. As soon as you upload your new page to your server, search engines will send a spider to it.

Do not forget that when your content is completely SEO friendly, it is a better possibility that you will get a higher ranking.

4. Increase Links to Your Site

Rather than spending countless hours searching for other sites to link back to your page, you can simply write and article and include a link to your site in the resource box.

When you article gets accepted into the article directory, you automatically gain a backlink to your website.

Try to get as many link partners as you can. Link popularity is one of the factors used by search engines in determining search engine rankings. Make your article especially useful and appealing, so that more websites will be encouraged to publish it.

5. Make sure that your website as a whole is search engine friendly

Ensure that your site is full of keywords relating to your topic. Do not forget that keywords are one of the most important things that search engines use to determine your ranking in a search result.

You also need to make sure that you provide relevant and useful information. Do not stuff your site with keywords to the point where it's not even understandable to people. This will turn off most web surfers.

Do not forget that relevance and quality is always going to be the most important thing to consider when writing articles and putting information on your site. As well as when making it search-engine optimized, you will have a powerful site.

7. You will get Good Impressions and great References

By writing excellent, original and relevant articles, you not only give your site exposure, you are also creating a good impression on your prospects.

Get people to visit your webpage and do business with you. Remember that this can easily be done through your reputation gained by articles. Be known as one of the ultimate experts in your niche and you will definitely receive more customers that are more than willing to use your services.

7. Upgrades your credibility with references as well as personal testimonies

Certainly, your articles are going to receive feedbacks and testimonies when you publish them in e-zines and free article sites. Record these positive feedbacks and comments and use them as promotional material in your website or in any of your advertising efforts.

These feedbacks will engender a lasting impression to future prospects in addition to the customers you are currently maintaining satisfied with your business. Earning trust and credibility may be enough to attract new customers as well as keep your existing patrons loyal.

Original, relevant, useful and pertinent articles are important tools you should utilize to improve and explode your business. So remember, if you need a free way to advertise your website, writing articles is probably your best bet. - 30829

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